Two-thirds of marketers do not understand the term ‘gamification’ | News | New Media Age

wo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Guy Krief The survey of over 100 marketers by marketing company Upstream aimed to uncover what marketers understood about the term “gamification” and find out the…

Game Theory of Motivating Workers

ech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process. Market researcher M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014 from less than $100 million this year. Some companies build their own games in-house.…